Why Magazines Get Redesigned

How change happens: “Here’s the bald truth about re-designs: editors and art directors, unless their publication is flailing and desperately needs something-anything-to re-ignite its circulation numbers, often get bored looking at the same layout week after week, or month after month, whatever the case may be. Re-designing a newspaper or magazine is a lot of fun, actually, for those on the inside, especially the art department, which gets a break from the routine and fantasizes about maybe 100 different alterations, most of which are shot down by a less graphically invested editor.”