Our Contribution! New Corporate I Heart New York Logos

“As part of the bargain that kept JetBlue Airways from moving its headquarters from Queens to Orlando, state tourism officials agreed to let the airline mesh the iconic I ♥ NY logo with its own,” blogs the bloggers of the New York Times today. (What else did Jet Blue get from the government? Who knows!) Anyway, the blog proposes a contest! Wherein they get all their readers to violate the trademarks of corporate logos and propose new meshings with the I Heart NY logo. Well, here’s our submission. It deals with a brand that’s a real up-and-comer-it’s got a great identity with a visceral impact.