The Fakest Awards Show Of All Time (Of All Time!) Just Got A Little More Fake

Kanye West has made it official: The Twitter-happy MC will return to the Video Music Awards in a semi-official capacity next month, when MTV’s pioneering effort in making the world’s media pay close attention to things that are completely made up celebrates its 27th anniversary in Los Angeles. West, of course, spawned global outrage (and hundreds of thousands of super-hacky jokes) when he rushed the stage during an acceptance speech by Taylor Swift during last year’s broadcast, an incident that I’m still not sure wasn’t entirely planned, executed, and disseminated for the purposes of MTV attracting eyeballs to what was shaping up to be a pretty lackluster show. And hey, it really worked! Which means that the current over/under on the number of times said incident will be referenced on Sept. 12 is somewhere around 23. (Mostly I just hope that West’s appearance will put to bed any and all uses of the phrase “Imma let you finish,” because let’s face it — “#ITSAPROCESS” is so much more versatile as a punchline.)