Does A Bear Get Toilet Paper Stuck On Its Butt In The Woods?

This is not actually bear-related, but it seems like something you should know about:

Procter & Gamble Co. must add little flecks of cartoon toilet paper to the backsides of its Charmin cartoon bears in future ads or risk the wrath of arbitrators. That follows a decision released yesterday by the National Advertising Division of the Council of Better Business Bureaus.

Acting on a challenge by rival Kimberly-Clark Corp., the NAD found that P&G; had indeed substantiated its long-running claim of leaving “fewer pieces behind” than the leading ultra-rippled brand, K-C’s Cottonelle.

“This case raises several disturbing questions,” notes Ad Age reporter Jack Neff, which, uh, NO KIDDING.