What The iPad Says About Who You Are

Are you a “selfish elite” or an “independent geek”? It all depends on your attitude toward the iPad!

Consumer research firm MyType conducted the study, in which opinions of 20,000 people were analyzed between March and May. The firm’s conclusion was that iPad owners tend to be wealthy, sophisticated, highly educated and disproportionately interested in business and finance, while they scored terribly in the areas of altruism and kindness. In other words, “selfish elites.”

They are six times more likely to be “wealthy, well-educated, power-hungry, over-achieving, sophisticated, unkind and non-altruistic 30–50 year olds,” MyType’s Tim Koelkebeck told Wired.com.

Those most likely to criticize the iPad, on the other hand, don’t even own one. This group tends tend to be “self-directed young people who look down on conformity and are interested in videogames, computers, electronics, science and the internet,” Koelkebeck said.

There is also the possibility that you’re not brainwashed enough to shell out for whatever new shiny device they crap out at the Steve Jobs factory, but it’s always easier to go with a binary division. So “selfish elite” or “independent geek” it is!