Irony Now Just Another Design Element

“The whole idea was to do this kind of ironic statement of lining the building with storefronts that would be reminiscent of independent businesses. It’s the story about the streets of New York as they once were.”
-Ron Pompei, creative director of the firm which designed the storefront for an Urban Outfitters scheduled to open on the Upper West Side this August, talks about the shop’s facade, will appear to show “a hat store, a hardware store, a neighborhood bar and a bodega.”