Hugely Successful Pandora Sooooo Close To Making Money
I really enjoyed Sasha Frere-Jones’ piece on streaming music and Pandora. Pandora has fifty million listeners, which is enormous. This may be why they have eighty sales people and a staff of 180 people (!!), and also six offices, which, uh, let me be the first to offer them a real estate consultation to minimize their overhead costs, I guess? And of course they are being financially hosed for playing by the rules of “radio”-that eats 60% of their total (not net!) revenue. So these projections for 2010 have them so close to breaking even: only losing a couple of million dollars. But isn’t that disheartening, that something pretty awesome, and so successful, can still be short by a few million a year? How are we supposed to become the future and all?