When A Man You've Never Met Before Suddenly Gives You Flowers, That's Awkward Stealth Marketing

“Gender roles are always clashing, but regardless of whether women want to be more independent, there are things men are supposed to do.”
–Curtis Pierre, a 23-year-old who was one of 100 “men performing gentlemanly acts” like holding open doors and handing out flowers in Times Square in celebration of Mother’s Day and Dockers’ still-pretty-dumb “Wear The Pants” ad campaign. Pierre was quoted by an AM New York reporter who somehow managed to squeeze this bit of editorializing by whatever editors are left at the wan free daily: “In an age when women are taking on breadwinner roles and shattering other stereotypes, the gestures were a welcome surprise.” Oh, I thought it was just a heteronormative way to distract women from the fact that Dockers are ugly-ass pants? Huh!