The Secret To Economic Recovery: A Corporate Sponsor?

The Secret To Economic Recovery: A Corporate Sponsor?

“This recovery is going to look like the Nike swoosh.”
–Timken Company CEO Jim Griffith, who pontificated about his “hopeful but cautious” outlook for the American economy to Reuters. Griffith, whose company manufactures bearings and alloy steels and other associated items, was referring to the “gentle curve” presented by the omnipresent logo. But really, why not take this idea further and have Nike (current market cap: somewhere in the $37 billion range) lead the way in recovery-related investments — and then brand the effort with their trademark swoosh? It would make for some great brand association, not to mention that it would boost consumer confidence like nobody’s business.