Police Force Turns PR Crisis Into PR Opportunity

“An extremely well thought through entry that the judges felt demonstrated the skill and tact required in this sensitive case.”
-Judges from the Chartered Institute of Public Relations describe the nomination Britain’s Northumbria Police submitted for its handling of the death of Hayley Adamson. Adamson, 16, was struck and killed by a speeding patrol car driven by a member of the Northumbria Police. The force won a gold award for Crisis Communications. [Via]