It Used To Be That 1/3rd of "Best" New Magazines Failed in the First Five Years...

A study of 224 publications that were launched between 1986 and 2006 and honored as a best new publication by the Library Journal found that: “34 percent of these newly launched ‘best’ magazines failed within the first five years, with 13 failing within their first year alone. And while another 37 percent of these magazines are still being published, Black notes that this number is skewed because it includes some launched as recently as 2006.” (Other studies show a “90 percent overall failure rate of magazines launched between 1985 and 2002.”) But now? Or at least, between 1994 to 2003? 54 percent failed in the first five years. The good news is that they don’t really make new magazines anymore, I think.