Beer With Sweary German Name Will Delight Frat Boys Everywhere

To the world of branding: “The European Union trademarks authority has permitted a German firm to register the brand name ‘Fucking Hell’ for a new beer, much to the irritation of the Austrian village of Fucking. In English, the term ‘Fucking Hell’ is just an expletive used to express irritation or surprise. In German, it could refer to a light ale from Fucking in Upper Austria, because “Hell” is a term for light ale in southern Germany and Austria.” Other towns with amusing German names include “Kissing,” “Petting,” “Wank,” and “WoWirAlleJudenGetötet.”