The Awl Announces First Acquisition (Oh, And Some Firings)

This morning, we are pleased to announce the acquisition of Spiersblr. Unrelatedly, we will be replacing Awl editor Alex Balk with Spiersblr’s publisher, Elizabeth Spiers. (Balk was offered the position of Spiers’ assistant, but declined, due to a weak back.) Awl publisher David Cho, an original Spiersblr investor, will be returning any profits made from his investment in Spiersblr to The Awl. Spiersblr will act as a channel of The Awl, covering Silicon Alley theory, advances in programming languages and everything that is wrong with former actress Justine Bateman (a rich vein to mine, you must admit), as well as breaking up-to-the-minute Formspringing. The Awl itself will focus more on cat-related news and video clips taken off of the TV and then put online. Simultaneously, we will be demanding that Tumblr relinquish Awl.tumblr.com, just because we can, and they will do it so fast it’ll make your head spin. “It’s still all about scale and success. There’s no online living in cachet,” announced remaining Awl founding editor Choire Sicha. “As part of this expansion strategy, we have continued to grow the number of Executive Decision Makers who visit our site.” The Awl will not be releasing the acquisition price for Spiersblr, if any.