Your Next Career: Human Bed Warmer

Today in half-decent publicity gimmickry: “International hotel chain Holiday Inn is offering a trial human bed-warming service at three hotels in Britain this month. If requested, a willing staff-member at two of the chain’s London hotels and one in the northern English city of Manchester will dress in an all-in-one fleece sleeper suit before slipping between the sheets.” There are any number of ways to go with this one, but I’m just gonna leave it up there and let you work your collective magic on it. I could kind of go for a nap right now.